The hydrating shampoo Street Shampoo Color protects hair colour for longer and provides more shine to the hair. Prolongs the life of the hair colour and nourishes it after any chemical process. Colour protecting shampoo for dyed and bleached hair. Belma Kosmetik knows that hair is composed 90% of proteins, thus we use an advanced scientific system for each hair type, the protein needed in order to achieve a healthy, shiny and smooth hair. It needs an exclusive technology combining elastin and quinoa proteins to protect the hair colour and give a longer-lasting effect.