LI:OH is a Nordic hair cosmetics brand that has revolutionized the world of hair care with its vegan formulations, free of sulfates and parabens. Its philosophy is based on combining highly effective natural ingredients with cutting-edge biotech actives.

All LI:OH lines

Its lines cover every hair need:

• Detox: for oily scalps.
• Nourish: for dry and damaged hair.
• Protective: for color-treated hair, the perfect complement to blonde or highlighted hair.
• Moisture Curls: for curls and waves.
• Routine: for daily maintenance.

Scandinavian philosophy applied to hair

LI:OH applies the principles of Nordic design to hair care: simplicity, functionality, sustainability and effectiveness. Its products are vegan, its packaging uses recycled plastics and its formulas are free of controversial ingredients such as harsh sulfates, parabens and non-soluble silicones.

Featured products

LI:OH shampoos and conditioners are the best-sellers, with specific formulations for every need. Discover also their intensive treatments to repair damage and seal color.