Blonde hair —whether natural, highlighted, balayage or bleached— requires specific care to maintain a cool, luminous tone, prevent yellowing and protect the hair fiber from the bleaching process.

Why blonde hair turns yellow

Bleached hair loses its natural pigment and becomes more porous. Factors such as pool chlorine, oxidation, sun exposure, hard water and hair products with warm pigments cause yellow or orange tones to appear. The solution: violet toning shampoos, which neutralize those tones on the color wheel.

Routine for keeping blonde hair perfect

1. Violet toning shampoo: 1-2 times a week, alternating with a hydrating shampoo.
2. Nourishing mask: bleached blonde hair is usually damaged and needs extra hydration.
3. Repairing treatment monthly, such as an ampoule or keratin treatment.
4. Protective oil or serum before blow-drying and styling.

Protect color from sun and heat

Always use a heat protectant before flat irons or curling irons, and consider a UV hair filter in summer. See also damaged hair if your blonde is heavily processed.