• The flexible Memory Flex bristles with rounded tips adapt to the scalp for gentle brushing without irritation.
• Ergonomic, seamless handle that fits comfortably in the hand for greater control and precision.
• Curved shape that follows the natural contour of the head, ensuring even product distribution with every stroke.

Ideal for:

• Those who apply liquid hair treatments, masks or serums and need an even distribution.
• Anyone with a sensitive scalp looking for brushing without pulling or irritation.
• Use on wet or dry hair, perfect for hydration or styling routines.

Not recommended for:

• Those looking for a blow-drying brush with air flow, as this model is optimized for product distribution, not for heat drying.

• Apply the liquid product (serum, mask, oil) directly onto the hair or onto the brush bristles.
• Brush from roots to ends with gentle movements, taking advantage of the curved shape to cover the entire surface of the head.
• Repeat the process section by section to ensure even distribution; can be used on damp or dry hair depending on the product applied.